Wear 'Em Out Store
eBay, the reigning marketplace for new and pre-worn shoes, faced fierce competition from reselling rivals. To reclaim their stake in sneaker culture, we birthed the ground-breaking Wear ‘Em Out Store. Rewriting the rules, we rewarded consumers for rocking their fresh kicks straight out of our store.
THE CHALLENGE
In a sneaker world plagued by bots and resellers, genuine sneakerheads are left empty-handed, unable to snag the kicks they crave. Enter eBay, the oldest and largest marketplace for new and pre-worn shoes. As new competitors rise — with many only accepting pristine, unworn shoes, eBay refused to abandon its loyal sneaker community.
eBay wanted to champion sneaker culture and democratize access to coveted kicks. While others prioritize profit, eBay celebrated the true essence of sneakers. With open arms, we welcomed both new and pre-worn shoes, empowering sneaker enthusiasts to embrace their passion.
Results
2,000%
surge in ‘eBay sneaker’ mentions
25%
increase in sales compared to the previous year
60+
pieces of unique media coverage
